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	<title>MediaMentalism &#187; Social Gadgets for social media: MediaMentalism.com</title>
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		<title>Sony drops OLED in favour of FED TVs?</title>
		<link>http://mediamentalism.com/2008/07/08/sony-drops-oled-in-favour-of-fed-tvs/</link>
		<comments>http://mediamentalism.com/2008/07/08/sony-drops-oled-in-favour-of-fed-tvs/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 16:56:21 +0000</pubDate>
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				<category><![CDATA[Coming Soon]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[fed]]></category>
		<category><![CDATA[fed tv]]></category>
		<category><![CDATA[nonotubes]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[sony fed]]></category>
		<category><![CDATA[sony televison]]></category>
		<category><![CDATA[sony tv]]></category>

		<guid isPermaLink="false">http://mediamentalism.com/?p=147</guid>
		<description><![CDATA[Sony has announced it will be releasing TVs with yet another next-gen display technology. FED, which stands for field emission display are to go into mass production in late 2009, so you have a bit of time to save up. This is an interesting move for Sony as they have been big supporters of OLED [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamentalism.com/wp-content/uploads/2008/07/sony_fed.jpg"><img class="alignnone size-full wp-image-148" title="sony fed tv" src="http://mediamentalism.com/wp-content/uploads/2008/07/sony_fed.jpg" alt="" width="450" height="241" /></a></p>
<p>Sony has announced it will be releasing TVs with yet another next-gen display technology. FED, which stands for field emission display are to go into mass production in late 2009, so you have a bit of time to save up. This is an interesting move for Sony as they have been big <a href="http://mediamentalism.com/2008/07/04/sonys-oled-to-double-in-size/">supporters of OLED TVs</a>, but it would appear they are now hedging their bets with this joint venture which will see Sony take over a plant run by Pioneer to begin production of televisions using FED technology.</p>
<p>Does this spell the end of Sony&#8217;s support for OLED TVs? Stan Glasgow, the president and COO of Sony Electronics, said at a <a href="http://blogs.barrons.com/techtraderdaily/2008/07/02/sony-us-exec-says-no-demand-impact-from-slowdown-struggling-with-higher-shipping-costs/">dinner in San Francisco</a>, that there is not much market for OLED TVs because they are small, very expensive and hard to make. So he doesn&#8217;t seem to have much faith in OLED TVs. Televisions created using FED technology</p>
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